GTCO Food & Drink Festival – Holiday Edition*

 *MEDIA GUIDANCE NOTE*

*GTCO Food & Drink Festival – Holiday Edition*

To support accurate, balanced, and impactful coverage of the GTCO Food & Drink Festival Holiday Edition, journalists may consider the following suggested story angles:

1. SME Empowerment & Economic Impact

Suggested Angle: How GTCO is powering Nigeria’s food economy through enterprise support

Journalists may focus on:

• GTCO’s zero-cost vendor participation model, which removes financial barriers for small businesses

• The selection of 213 Nigerian-owned food and beverage enterprises from over 4,000 applications nationwide

• Revenue generation and business visibility opportunities created for SMEs during the peak festive season

• Vendor testimonials and human-interest stories highlighting increased sales, brand exposure, and business growth enabled by the Festival

2. Celebrating Nigerian Cuisine & Cultural Identity

Suggested Angle: Using GTCO Food  and Drink as a platform to preserve and celebrate Nigerian culture

Journalists may explore:

• The diversity of Nigerian cuisines represented across the Festival

• How indigenous foods and street cuisine are being elevated to a global-standard platform

• Vendors preserving traditional recipes while introducing modern culinary interpretations

3. Family-Centred Holiday Experience

Suggested Angle: Redefining festive celebrations with inclusive, family-friendly experiences

Journalists may highlight:

• The Festival’s free entry, making premium experiences accessible to families

• Attractions such as the Children’s Play Zone and Christmas Village

• GTCO’s deliberate focus on creating safe, engaging spaces for families during the holidays

4. Access, Inclusion & Affordability

Suggested Angle: Premium experiences without financial barriers

Journalists may focus on:

• GTCO’s commitment to accessibility through free admission

• How inclusivity strengthens community participation and engagement

• The Festival as an example of equitable access to quality lifestyle experiences

5. Evolution of the GTCO Food & Drink Festival

Suggested Angle: From food event to lifestyle and enterprise platform

Journalists may examine:

• How the Holiday Edition differs from previous editions

• The shift from instructional programming to immersive consumer experiences

• GTCO’s long-term vision for the Festival’s growth and relevance

6. Human-Interest & Vendor Success Stories

Suggested Angle: The people behind Nigeria’s growing food businesses

Journalists may profile:

• First-time vendors and emerging food entrepreneurs

• Women-led and youth-driven food enterprises

• SMEs leveraging the Festival to scale visibility and customer reach

7. Urban Lifestyle, Tourism & Creative Economy

Suggested Angle: Positioning Lagos as a leading African lifestyle and food destination

Journalists may explore:

• The Festival’s contribution to Lagos’ lifestyle and creative economy

• Food tourism and experiential events as economic drivers

• GTCO’s role in shaping modern urban cultural experiences

8. Corporate Social Responsibility with Measurable Impact

Suggested Angle: Enterprise development as meaningful CSR

Journalists may focus on:

• GTCO’s approach to CSR beyond philanthropy

• Long-term economic value created through SME-focused initiatives

• The Festival as a sustainable model for private-sector impact

9. Leadership Vision & Brand Philosophy

Suggested Angle: How GTCO’s leadership philosophy translates into real-world impact

Journalists may reference:

• GTCO’s enterprise-led brand positioning

• Leadership insights on culture, creativity, and economic empowerment

• Consistency of GTCO’s investment in SME platforms

10. Live Event Experience & Consumer Engagement

Suggested Angle: Inside the GTCO Food & Drink Festival experience

Journalists may capture:

• Crowd turnout, atmosphere, and audience engagement

• Consumer reactions and social media buzz

• Event execution and operational scale