*Pernod Ricard Nigeria Leads the Charge on Safe and Responsible Drinking*

Lagos, 21st July, 2025 -Pernod Ricard Nigeria, a subsidiary of the global Pernod Ricard Group, has led an advocacy on the responsible drinking as well reaffirmed its commitment to environmental sustainability and the circular economy.

The Managing Director, Mr Michael Ehindero made this declaration during the Media Content Immersion Drivers', organised by the company at Robinson Blu, Isaac John in Ikeja, Lagos State.

He said the company's initiatives reflect its dedication to reducing environmental impact and promoting responsible production and consumption across Nigeria.

Pernod Ricard Nigeria's sustainability efforts are guided by its global Sustainability & Responsibility roadmap, "Good Times from a Good Place," which focuses on four strategic pillars ¹:

Nurturing Terroir ; Promoting sustainable agriculture and terroir preservation

Valuing People ; Fostering a culture of inclusivity and respect for human rights

Circular Making; Encouraging sustainable production and consumption practices and Responsible Hosting, Promoting responsible drinking habits and reducing harm

Some notable initiatives undertaken by Pernod Ricard Nigeria include :

Jameson, Martell, Chivas Regal, The Glenlivet, G.H, Mummy, Inverroche, Avion, Havana Club, Royal salute,Kahlua, Royal salute, Imperial Blue among others.